Last updated: 30 October 2026

Dansk version

This online shop is operated by Veluv.it ApS, a company registered in Denmark.

Business address:
Trommesalen 3B, 3.
1614 København V
Denmark

CVR number: 43846337
Email: info@veluv.it

In this Privacy Policy, “we”, “us” and “our” refer to Veluv.it ApS.

Depending on how you use our website, we may process the following categories of personal data:

• Contact and delivery information, such as your name, billing address, delivery address, email address and telephone number, where provided.
• Order information, including products purchased, order value, payment status, refunds and customer-service correspondence.
• Payment-related information necessary to process transactions. Payment card details may be processed directly by our payment service provider rather than stored by us.
• Technical information, such as IP address, device and browser information, website activity and security logs.
• Cookie, analytics and marketing information, where the relevant technologies are enabled and any required consent has been obtained.
• Newsletter subscription information, if you choose to subscribe.

Please do not send payment card details or other sensitive information to us by email.

We may process personal data to:

• Process orders, accept payments, arrange delivery and handle returns or refunds.
• Communicate with you about orders and customer-service enquiries.
• Meet our accounting, tax, consumer-protection and other legal obligations.
• Protect our website, prevent fraud and investigate misuse.
• Measure website performance and understand how visitors use our shop, where permitted.
• Send marketing communications where you have subscribed or where another lawful basis applies.
• Maintain and improve our products, services and customer experience.

We only use personal data for purposes that are compatible with the applicable legal basis for processing.

Depending on the purpose, we rely on one or more of the following legal bases under the General Data Protection Regulation (GDPR):

• Contract: processing necessary to fulfil your order or take steps at your request before entering into a contract.
• Legal obligation: processing required by applicable accounting, tax or other laws.
• Legitimate interests: processing necessary for purposes such as website security, fraud prevention and proportionate business administration, where your interests and fundamental rights do not override those interests.
• Consent: processing based on your consent, including where required for non-essential cookies, analytics, marketing technologies or newsletter communications.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To fulfil your order, we may share the information necessary for the transaction with relevant service providers, which may include:

• Our payment service provider.
• Our website hosting and technical service providers.
• Our fulfilment, production or dispatch partner.
• Postal and parcel delivery providers.
• Accounting, customer-service and IT service providers.

We only share information that is reasonably necessary for the relevant purpose. Our production or fulfilment partner may receive your name, delivery address and other information required to prepare and dispatch your order.

Payment providers may process payment information under their own privacy notices. Please consult the relevant provider’s privacy information at checkout.

Our website is hosted by Hostinger. Technical information may be processed to deliver the website, maintain its performance, protect it against attacks and troubleshoot errors.

Depending on the services and configuration in use, Hostinger and other technical providers may process personal data on our behalf or in their own capacity. Their roles, applicable data-processing agreements and any international transfers must be assessed against the services actually enabled on our website.

Our website uses cookies and similar technologies to provide essential website functions, analyse the use of our online shop and support marketing activities.

The following services are currently used:

• Cookie Compliance: To manage cookie preferences and consent.
• Google for WooCommerce: To integrate Google services into our online shop.
• Google Analytics 4 (Google): To analyse how visitors use our website. The integration is provided through Google for WooCommerce. Information such as page views, interactions, device and browser information may be processed.
• Jetpack WooCommerce Analytics: To analyse the use of our online shop and certain shop activities.
• Pinterest for WooCommerce (Pinterest): To synchronise our product catalogue with Pinterest and integrate the Pinterest Tag and Conversions API, where these features are enabled. This may involve processing information about interactions with our website, such as page views, product views, add-to-cart actions and purchases, for measuring and optimising our advertising activities.

Where required by law, non-essential analytics and marketing technologies will only be activated after valid consent has been obtained through our cookie consent tool.

You can change or withdraw your cookie consent at any time through our website’s cookie settings. Necessary cookies may be used where required to provide the website, maintain security, remember essential settings or complete a transaction.

Further information about the cookies used, their purposes, storage periods and potential data recipients can be found in our Cookie Policy and cookie settings.

If you subscribe to our newsletter, we use the information you provide to send the communications you requested and manage your subscription.

You can unsubscribe using the link included in a marketing email or by contacting us at info@veluv.it.

We will only send marketing communications where we have a valid legal basis to do so. Where consent is required, we will obtain it before sending such communications.

Some of our service providers may process personal data outside Denmark or the European Economic Area (EEA).

Where personal data is transferred to a country without an applicable adequacy decision, we will use a valid transfer mechanism where required, such as the European Commission’s Standard Contractual Clauses, and assess whether additional safeguards are necessary.

The actual countries and safeguards depend on the service providers and configurations used by our shop.

We retain personal data only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, handling complaints, complying with legal obligations and resolving disputes.

Order and accounting records may need to be retained for the period required by applicable law. Customer-service records, newsletter information, security logs and analytics data are retained according to their purpose, applicable law and our retention settings.

When personal data is no longer needed, it will be deleted or anonymised where appropriate.

Subject to the conditions and limitations in applicable law, you may have the right to:

• Request access to your personal data.
• Request correction of inaccurate or incomplete data.
• Request erasure of your personal data.
• Request restriction of processing.
• Object to certain processing, including processing based on legitimate interests.
• Receive certain personal data in a portable format.
• Withdraw consent where processing is based on consent.
• Lodge a complaint with the competent data protection supervisory authority.

To exercise your rights, contact us at info@veluv.it. We may need to verify your identity before responding.

You can find information about the Danish supervisory authority at https://www.datatilsynet.dk/.

We use appropriate technical and organisational measures designed to protect personal data against unauthorised access, loss, alteration or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for the privacy practices of external websites.

We may update this Privacy Policy to reflect changes in our business, website, service providers or legal obligations. The updated version will be published on this page with a revised “Last updated” date.

For privacy-related questions or requests, contact:

Veluv.it ApS
Trommesalen 3B, 3.
1614 København V
Denmark

Email: info@veluv.it